A business’s image can be more important than you might think. A poor reputation can keep you from landing top candidates, cost you more for the ones you do hire, and negatively affect customer perceptions of your company. On the other hand, a positive image can lead to a strong hiring pipeline and increased revenue. Often, the first impression that […]
In an age where everything is digital and mobile, it can be easy to overlook the power of custom outdoor signage. But that’s not true; outdoor signs are a vital component of any business’s marketing plan, and can help you attract new customers while increasing your sales. Getting Attention with Eye-Catching Designs When it comes to outdoor signage, it’s important […]
While there are plenty of lessons to be learned from the mistakes I’ve made while putting up business store front signs, I’d like to focus on the types, size, and legibility. Putting some energy into your sign now will pay off later. Invest in a store front sign that is eye-catching, but doesn’t overpower the exterior. Read on to learn […]